I've noticed that I get quite a bit of traffic from Google searches related to working at Guitar Center (GTRC). We had a relatively tough year in 2006, although we did still have our best year ever with total sales of over $2 billion. (That's $2B of an approximately $7B industry.)
Musician's Friend, the direct response division of Guitar Center, just successfully purchased the assets of one of its closest competitors on the direct-to-consumer side--Woodwind and Brasswind and Music 123. As of midnight last night those employees are now cohorts of mine.
I've been an employee at Guitar Center about 11 months. My 1-year anniversary as the Director of E-Commerce Marketing and CRM at Musician's Friend will be on March 6th. I'm not sure if it's gone by slow or fast, but I'm glad I made the move from A&E and The History Channel in NYC. I was happy there for a long time, but I needed a change. I think this was the right career move...it's a fun industry, I'm learning a lot and hopefully making a positive difference in the organization. Plus, I'm a musician and it's great to be back in that world. Anyway, I ran across a few interesting articles about GTRC recently. Enjoy.
Pop Quiz: What are the 7 Guitar Center core values?
